brand + digital

CV Villas

Smartphone-friendly for the Mobile era

Brief
CV Villas is one of the UK’s most highly regarded villa holiday companies. Since 1972 the company has offered luxury and individual houses, villas and cottages, initially in Corfu, and latterly throughout Europe, in the Caribbean and further afield.

After a detailed search to find a design partner who could create a world-class villas website, Nucleus was appointed in late 2012 with the brief to totally re-invent the CV Villas website, and also identify suitable CMS and booking technologies to create a new digital platform to support growing the business over the next five years.

Solution
With first hand insights into the growth of the mobile web, through our six monthly Mobile Web Browsing Surveys we recommended a mobile-first strategy, which would bring CV Villas' properties to life, regardless of the device used. Our evidence suggests that, increasingly, users browse travel websites – and particularly luxury travel sites – using different devices at different times of day. As a luxury villas brand we saw great competitive advantage being gained by creating a truly responsive finger-friendly brand experience.

The mobile-friendly design combines crisp graphics, responsive panels, large images, clear and concise text and easy to navigate features, including ‘property of the week’, special offers and villas selected by ‘type’, such as family, romantic and beachside. The search feature and villa availability are also features of the design.

Results
Since launch in July 2013, so little data is yet available, but average number of pages viewed has doubled and user visit duration has more than quadrupled. CV Villas CEO Francis Torrilla commented “We are confident that this beautiful, innovative new website will support our growth strategy”