Corinthia Hotels, a group of luxury hotels founded by the Pisani family of Malta, commissioned Nucleus to transform its digital presence to grow direct bookings to its eight existing hotels and build interest in advance of the opening of its flagship London property. The investment was also intended to support Corinthia’s continued growth, with several other new hotel openings planned for 2011 and 2012.
Our new websites for eight Corinthia hotels and resorts in Europe and North Africa are all based on a scalable, best-of-breed technical architecture with a best-of-breed EpiServer CMS platform, integrated with SynXis Guest Connect online booking.
The London website features a highly innovative interactive video, which demonstrates the future of video on the web. By creating a new level of immersive online experience, the website increases engagement with visitors and potential guests, offering a deeper level of brand interaction while showcasing the hotel's location and surrounding attractions.
On launch in December 2010, online bookings jumped 265% and have maintained at least that level ever since, passing €1m a month within 6 months.