Brief
Lamda Partners was established in mid-2009 by two financiers with substantial track records in the South East European market. They required a brand that would express their business credentials with immediate authority – both online and offline – allied to a challenging timescale.
Solution
We fast-tracked our creative process, working closely with the client to achieve a solution that accurately communicated their quality and creative business philosophy. The brand incorporates the Greek letter ‘Lambda’, creating an appropriate cultural link. The brand system uses abstract landscape imagery to add sophistication and interest to their brochure and website. Together with the elegant typography, colour palette and simple layouts, this ensures strong differentiation for the firm. The highest standards of implementation have been followed for other items, such as stationery – which incorporates gold foil and other specialist finishes, printed on 100% cotton stock.
Results
We completed all aspects of the project on schedule. Feedback has been positive, as Lamda rapidly establishes its reputation within the market, including a thriving partnership with Deutsche Bank and other leading investment firms.