digital

P&O Cruises

Reinventing P&O’s global cruise site

Brief
P&O Cruises has been operating cruise ships for more than 170 years and combines innovation, professionalism and unrivalled experience across its fleet of seven ships dedicated to the British market. P&O appointed Nucleus in 2009 to review and enhance their website, setting new standards for cruise websites.

Solution
We launched an innovative new website in 2010, featuring many significant enhancements and a re-engineered technical platform, based on EpiServer CMS and its Relate social media application. It features an expanded community area, where members can send private messages, upload photos, blog and form interest groups; a sophisticated new cruise search tool enables potential customers to find a holiday by any combination of dates / durations / destinations / ships / departure points; and customer reviews, a new video section and wish-lists have also all contributed to a more engaging user experience.

In addition, the booking process has been re-designed with the aim of increasing conversion and a new content management system provides easier day-to-day management of the whole site.

Results
Since re-launch the number of unique visitors to the website has increased 35% year-on-year with online revenue up an impressive 46%. The website has been voted by consumers to be the best cruise website at the Travolution Awards for the past 4 years. It was a Silver winner at the W3 Awards 2010, and also won Best Cruise, Ferry and Rail Site 2010 and Best Cruise & Ferry Website 2013 at the Travelmole Awards.