Brief
During 2006, Nucleus was commissioned by Standard Chartered Bank's web team in Singapore to address customer concerns with the usability of bank’s main corporate online banking application – straight2bank.
Solution
Nucleus undertook a programme of usability research with that included in-depth accompanied browse/interviews with existing users in Hong Kong and Singapore. A detailed report covering the key usability issues and recommendations to address these was produced. We then consolidated our recommendations in a detailed set of online design guidelines to enable the in-house Standard Chartered technical team to carry out the implementation.
Result
The site won a number of industry awards for its innovative approach to online banking, and best practice levels of usability. Global Finance magazine voted the revised Standard Chartered straight2bank application:
Best Corporate / Institutional Internet Bank – Trade Finance Services Asia 2008
Middle East and Africa Regional Winner – Corporate Internet Bank 2008
Best Corporate / Institutional Internet Bank – Asia Pacific 2007
Best Corporate / Institutional Internet Bank – Best Trade Finance Services 2007