Brief
Sunvil Holidays is a well-known tour operator brand in the UK with a very loyal customer base accessing its specialist travel offers in Greece, Cyprus and the Azores. We were asked to completely revamp Sunvil's web presence and prepare to integrate a new dynamic packaging reservations system to enable real-time online booking.
Solution
The website caters for users' differing needs, including prospective customers browsing and repeat customers looking for specific information, by providing alternative navigation and relevant user experiences. The site was carefully optimised for search engines as part of the new design and build. Nucleus Managed Services provided fully managed hosting and analytics.
Results
Following launch, visitor numbers showed a significant increase with improvement from organic searches. Numbers of pages viewed and visit durations are also improved. Most importantly brochure requests, email newsletter sign-ups and calls driven from the website showed demonstrable improvement.