Established in 1976, CIA (Chris Ingrams Associates) had grown into the second largest integrated media communications specialist in the UK. When the business went public, we were asked to create a new name and identity to support a new phase of growth.
After appropriate analysis, we proposed the brand name 'Tempus’ and ‘Tempus Group' (from the Latin – time; a fit time or opportunity) and created the distinctive brand mark, combining the name with a simple red square symbol, reminiscent of an oriental 'chop-seal' device – the signature of a trusted and well-regarded business. This was applied to all corporate media in a full brand identity exercise.
The new brand quickly became recognised and Tempus Group plc expanded further to become the ninth largest media buyer globally.
WPP successfully concluded a £437 million hostile take-over of Tempus, which then became a valued brand within the WPP Group.