The Goring, which celebrated its Centenary in 2010, is London’s only family-owned 5 star hotel and Travel & Leisure’s number one Hotel for Service in Europe.
In recent years London is experiencing an unprecedented boom in luxury hotel openings and re-openings, so it is absolutely critical to attract, convert and retain bookings via the web – which is now the first step for any prospective guest.
The Goring’s new website, designed and built by Nucleus, introduced several innovative design features that redefine the 5 star hotel user experience for digital users, just as the original hotel transformed guest experiences when it opened in 1910, offering private bathrooms and central heating in every bedroom for the first time. Innovative features include full screen imagery which scale to fit different browser sizes, including iPads, whatever the screen resolution of the user.
Nucleus also hosts the website, through its managed service division.
The Goring’s high profile association with 2011 Royal Wedding led to website traffic spiking dramatically on the wedding day (up 19,000% or 14,000 visits per hour). However, the site managed every peak of sustained demand. The average user session was of 9.78 pages per visit – remarkable figures for a single hotel hosted on a single server.