As part of a major market segmentation exercise, in late 2006 Teletext Holidays selected Nucleus to create a new luxury brand that they could use to target the growing long-haul outbound UK 4 and 5 star luxury market. Over a period of 6 months we delivered a seamlessly integrated programme including: the brand proposition ‘InLuxury – the only way to holiday’, brand name, trade mark registrations, domain name acquisition, technical architecture and website design, build and technical integration. Much of the technical integration was undertaken by our offshore development team, based in Chennai – under our partnership with Tata Consultancy Services (TCS) - who worked under the direction of our UK technical team. The solution is based around Ektron 400 CMS content management system, which allows easy editing of content. Analytics are by Omniture. The new brand was launched in July 2007. www.inluxury.co.uk