As inventors of the ‘luxury hideaway resorts’ concept, which is now so widely emulated, Amanresorts has always been a setter of high standards, so when it came to redesigning its suite of 19 websites they, naturally, sought-out the best advice. After a global search, Nucleus was selected as Aman’s website partner and we set about a complete transformation of their web presence. Our aim was to create a new benchmark in luxury hotel websites. The solution was to use our latest compression techniques to allow very large photographs to be used and commissioned Sophie Marchant, travel editor of Luxury Explorer, to write the copy. The design is sleek and simple; less can be more, when you know how. We also created a new technical platform, based around Ektron CMS 400, that would support future growth and facilitate easy content management by Aman’s marketing team in Singapore and links into a highly customised booking engine based on Fidelio. Since the new sites launched in July 2007, traffic and online bookings have grown rapidly – both exceeding expectations. www.amanresorts.com