ASDA, the UK's third largest supermarket chain, commissioned Nucleus to develop the interface and content architecture for their Asda@home service, which was launched in November 2000. We worked alongside McKinsey and their systems integration team to design and build a user-friendly web interface that would attract and retain customers by enabling them to complete a typical weekly grocery shop online in a matter of minutes.

This was our fifth major transactional site to be developed in BroadVision, utilising the platform's strengths as an application server and ordering system, integrated with ASDA's existing systems.