Nucleus created the business concept, proposition, name and brand experience for this new force in online luxury travel. Launched in July 2005, Luxury Explorer has quickly become the benchmark website in the sector, attracting much press and media attention. Conceived to satisfy both the requirements of luxury explorers using search engine queries to find and book five star hotels and resorts, and the owners and operators of independent hotels and luxury travel experiences seeking to increase their web distribution, Luxury Explorer brings together 130 of the World's finest hotels in one compelling online experience, optimised for search engine effectiveness. As well as creating an end-to-end brand experience, Nucleus, operates the sites as a fully managed service and - through its HallMark-IP trade mark subsidiary - also ensured all intellectual property were are properly protected, including trade marks, design rights and software patents.

www.luxuryexplorer.com