Central marketing managers now have direct control over content updates and management, via a powerful Tridion content management application we recommended in 2001 (the very first UK licence for this excellent CMS system), linked into a Nucleus-developed java-based ebusiness infrastructure, allowing their sites to become powerful tool in marketing and yield management.

The new sites have been an outstanding success, recognised internally and externally, starting with the top honour at the 2002 Management Today International Design Effectiveness Awards, and followed by many, many more.

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