Established in 1976, CIA had grown into the second largest integrated media communications specialist in the UK. The business went public in 1989 and in 1997, we were asked to create a new name and identity to support a new phase of growth. We proposed 'Tempus Group' (from the Latin - time; a fit time or opportunity) and created a brand mark, combining the name with a simple red square symbol, reminiscent of an oriental 'chop-seal' device - the signature of a trusted and well-regarded business. The new identity quickly became recognised and Tempus Group plc expanded further to become the 9th largest media buyer globally. In 2001, the WPP Group successfully concluded a £437m hostile take-over and Tempus is now a valued brand within the WPP Group.