VanPeterson is a successful London-based jewellery retailer. Always an innovator, Eric VanPeterson was early to spot the opportunity to use the internet for increasing the distribution of his jewellery designs. Nucleus was appointed to create a new brand experience, from brandmark through to packaging, literature and transactional website. Initially launched in November 1999, the VanPeterson.com web site has recently been completely revamped, again by Nucleus, retaining its distinctive black and white look and feel and timeless composition and typography, but hosting a completely new collection.