17th June 2008

Hypocrites. Parasites. Interceptors. Hijackers. Double standards. Gentlemen’s agreements. Victims. Another episode of Dirty Sexy Money? No, just an everyday tale about the world of online travel...

Nucleus’ latest Special Report “The Great Online Holiday Hijack 2008” is the third survey of brand interception in the UK online travel industry and concludes that it’s still gloves off in the world of online advertising.

Nucleus found that:

• 67% of the 124 companies surveyed were victims of brand interception (up from 59% in our last survey)
• The total number of interceptions had halved since 2006
• 17% of interceptions included the victim’s brand name in the actual content of the advertisement
• 20% of surveyed companies had requested Google to prevent others from using their trade mark in the content of the ads (up from 11% in 2006)
• 13% of our sample actively intercepted other brands in the survey
• 45% of the sample were bidding on their own brand name