22 May 2007

Teletext Holidays has launched a new online luxury brand 'Inluxury', with name, brand proposition, brand identity and website designed and developed by Nucleus.

Inluxury will target the increasingly important luxury market with mainly long-haul destinations, such as the Caribbean, Indian Ocean, India, Asia and Gulf States - destinations not addressed by Teletext Holiday's main website, teletextholidays.co.uk, which already generates 2m unique users a month.

Commenting on Teletext's segmentation strategy, Teletext Holiday's managing director, Matt Cheevers, said "Inluxury provides us with a powerful brand we can market to the fast developing luxury segment, which we were unable to address effectively before. Inluxury delivers a unique platform for our travel partners and advertisers, who already include Virgin Holidays, Abercrombie & Kent, Cadogan Holidays, Cox & Kings and Luxury Explorer. Nucleus has delivered a first class brand and website which we will now build into a powerful player in the online luxury market. "