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July 19th 2005 |
Web intelligence has grown beyond analysing what pages were clicked on and how long a visitor stayed there. Today, organisations need to be seeking much more in-depth intelligence - real-time behavioural characteristics of their website visitors.
To meet these challenges, Nucleus, the brand experience consultancy and the name behind many of the world's top websites (such as the recently launched Luxury ExplorerTM), has today announced a major strategic partnership with speed-trap Limited, the Berkshire-based e-business intelligence company. Integrating speed-trap's e-business intelligence suite 'Prophet' within the services Nucleus provides its clients will give them substantially improved real-time business intelligence that goes far beyond conventional web analytics and tracking management information.
