21 September 2011
Are the new Top Level Domains really any use to travel brands?
I’ve likened .brand domains to haemorrhoids. No-one wants them, but many will end-up getting one.
The proposed .brand domains are the most controversial of a glut of new gTLDs (global Top Level Domains), being released by ICANN, the international body that in 2004 allowed us to register .eu, .asia, .mobi and .travel domains.
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