11 May 2012
Niche travel marketing – suite smell of success or left at the altar
When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). The new Four Seasons website, launched in January, is pretty impressive, but, when it was first unveiled many peers asked why it had cost so much; couldn’t it have been created for a mere million or two?
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