24 November 2008

Claridge’s completes a trilogy of luxury hotel websites designed by Nucleus

London’s Art Deco jewel, Claridge’s, is the third hotel owned and managed by Maybourne Hotel Group to have its website redesigned by Nucleus, the luxury travel brand and digital specialists.

Claridge's is an iconic, glamorous grand-luxe hotel situated in the heart of London's Mayfair, a few footsteps from New Bond Street. Claridge's has played host to stars, statesmen and royalty since the mid 1800's. Step through the famous revolving doors and guests continue to enter a different, sophisticated world, where service is flawless and comfort is supreme.

Claridge's unique appeal led Hollywood star Spencer Tracy to say "…not that I intend to die, but when I do, I don't want to go to heaven, I want to go to Claridge's."

The new website captures this timeless appeal, combining Art Deco spirit with disciplined typography, sumptuous photography and sleek navigation, creating an online experience that is the next best thing to actually being there.

Claridge's new website follows Nucleus' work for The Berkeley in Knightsbridge and The Connaught in Mayfair, whose striking websites have set the standard for 5 star luxury hotels. All three are based on a technical platform defined by Nucleus around an Ektron 400 content management system.

Mike Bonner, Maybourne Hotel Group's Marketing Director, commented "Claridge's is an iconic hotel that every luxury traveller wants to experience at least once in their lifetime. Now, thanks to Nucleus' faithful interpretation, they can catch a true glimpse of Claridge's online – and book the real thing at the same time."

Peter Matthews, Nucleus' Managing Director and project leader added "Claridge's has always occupied a special place in my affections, so designing a distinctive online brand experience was a wonderful assignment for me and our design team. We're pretty confident it will make a big difference and drive many more impulse online bookings."

Explore Claridge's new website at www.claridges.co.uk

About Maybourne Hotel Group

Maybourne Hotel Group whose headquarters is in Mayfair, London, owns and manages Claridge's, The Connaught and The Berkeley, three of the world's most renowned hotels. Maybourne hotels are committed to delivering authentic and unique guest experiences that reflect the individual nature of its hotels, its guests and its people whilst maintaining a timeless elegance and intuitive service style that are the hallmarks of its properties.

About Nucleus
Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP

Current Nucleus clients include: byyd, Crédit Agricole, CV Villas, IHTSDO, P&O Cruises, Regent Hotels, Rothschild, sQuid and Taj Hotels.

www.nucleus.co.uk
www.nucleus-ip.com

 

Contact details for further information:
Nucleus: Peter Matthews, CEO pmatthews@nucleus.co.uk
Or Jennie Millar, jmillar@nucleus.co.uk 


tel: + 44 (0)208 398 9133