03 April 2008
Business friendly Bahrain launched online by Nucleus
In time for the Formula 1 Gulf Air Bahrain Grand Prix, Nucleus has, today, launched 3 new informational websites for the Economic Development Board of Bahrain, working closely with M&C Saatchi, to support the launch of a new global brand proposition for the Kingdom – Business friendly Bahrain.
The three websites included a new Bahrain.com website, plus additional web sites for the Economic Development Board and a specialist site for Financial Services, all aligned to support the new Bahrain brand proposition, positioning the Kingdom as the best place to do business in the Gulf.
Bahrain offers an exceptionally favourable economic climate to foreign investors, with excellent travel and communication links within the MENA region (Middle East and North Africa), plus advantageous conditions to help foreign companies prosper, including zero corporate and personal tax, a highly educated workforce and lower costs than other Gulf states. The websites we have designed and developed communicate these benefits clearly and professionally, using a leading content management platform, hosted in the Kingdom, to make updating and development easy and cost effective.
The design is clean and simple, using specially commissioned photography to emphasise ‘friendliness’, avoiding cliched ‘photolibrary’ images.
Nucleus looks forward to continue to work closely with Bahrain EDB and M&C Saatchi to make Bahrain famous for its business-friendly proposition, continuously developing and enhancing all three websites as the up-to-date, first points of reference for anyone, anywhere, interested in the Kingdom.
The three websites can be found here:
Following highly successful work with WAFI in Dubai during 2007, Nucleus now has live projects in Dubai, Bahrain and Abu Dhabi, making the Gulf one of its most important markets, with numerous opportunities to apply its international branding, intellectual property and website expertise.
Nucleus is the world’s only brand, digital and intellectual property consultancy. Founded in 1979, this independent consultancy specialises in the luxury, travel and financial services sectors.
Nucleus was the first brand consultant to create an integrated brand and digital consultancy in 1995 and remains committed to bringing brand experiences to life across all media and all customer touchpoints. Nucleus is also recognized for practising what it preaches by backing its own ventures, including Luxury Explorer ‘The World Atlas of Luxury Travel’ and sQuid, a next generation small payments and loyalty system.
Contact details for further information:
Nucleus: Peter Matthews, CEO email@example.com
Or Ella Matthews, firstname.lastname@example.org tel: + 44 (0)208 398 9133