18 February 2008
The Connaught re-opens with a standard-setting new website
London’s legendary Connaught hotel re-opens after an £80 million restoration, launching a new website today, designed and built by brand and internet specialist Nucleus.
For well over a hundred years the Connaught has celebrated the good fortune of its priceless location, on the corner of Carlos Place and Mount Street. Today, the finely-tuned restoration has resulted in a discreetly grand experience and the ultimate London stay for connoisseurs' of luxury. The new website accurately communicates the unforgettable blend of original features and contemporary art and style.
With many years experience designing award-winning hotel websites, Nucleus wanted to create an understated and beautiful online experience for the Connaught - the most discreet luxury hotel in London.
Nucleus therefore designed and created a clean, elegant and simple-to-use website, integrating all-new photography (art directed by Nucleus) with a new technical platform based on an Ektron 400 CMS content management system.
Sophie Marchant, the travel editor of Luxury Explorer, known for her emotive and poetic observations of travelling the world in luxury, was commissioned to write the copy from first hand observation of the remarkable restoration. Mike Bonner, Maybourne Hotel Group's Marketing Director, commented "Nucleus has produced a beautifully simple and elegant website that really communicates the magic of staying at the Connaught, which we are sure will appeal both to the discerning eye of the traditional Connaught guest, and to a younger, design-literate audience."
Explore the Connaught's new website at www.the-connaught.co.uk
Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP
Current Nucleus clients include: Amanresorts, CV Travel, P&O Cruises, Regent Hotels, Rothschild, sQuid, Toyota and Williams Lea.
Contact details for further information:
Nucleus: Peter Matthews, CEO firstname.lastname@example.org
Or Ella Matthews, email@example.com
tel: + 44 (0)208 398 9133