25 August 2010
Nucleus ensures The Goring’s new five star website sparkles
The Goring, London’s only family-owned 5 star hotel and Travel & Leisure’s No 1 Hotel for Service in Europe, today launches a sparkling new website, designed and built by brand + digital specialists, Nucleus.
Featuring full screen imagery with auto re-sizing, the new The Goring website introduces several innovative design features that redefines the 5 star hotel user experience for digital users, just as the original hotel transformed guest experiences when it opened in 1910, offering private bathrooms and central heating in every bedroom for the first time.
Fourth generation scion, Jeremy Goring, commented “Our new website represents a giant leap forward for The Goring, bringing our unique guest experience within the reach of everyone with computer or iPad, wherever they are in the world. Thanks to our friends at Nucleus, from now on, they will be able to fall in love with The Goring even before they arrive.”
Peter Matthews, Nucleus’ managing director added “London is experiencing an unprecedented boom in luxury hotel openings and re-openings, so it will become absolutely critical for each to attract, convert and retain bookings via their websites. The Goring now has a sparkling new website to intercept interest in staying in the Capital and reflect its unique positioning in London’s 5 star firmament.”
Nucleus designed and developed the new The Goring website and is also implementing its SEO strategy. Nucleus Managed Services division also hosts the new The Goring’s site.
The Goring celebrated its Centenary earlier this year and today, equipped with its new website delivering a global brand proposition, it is ready to take on the challenges of the next hundred years.
The Goring was opened by Otto Goring in 1910. In its centenary year, it is now the only five star luxury hotel in London that is owned and run by the family that built it. Jeremy Goring is the fourth Goring to run The Goring since his great-grandfather opened it. Deep in the heart of Belgravia, just behind Buckingham Palace, the hotel is within strolling distance of the Royal Parks and the best shops, theatres and galleries in town. As it celebrates its 100th birthday the interiors have been refreshed by some of the country’s finest designers. The Dining Room, designed by David Linley, is a haven for superbly cooked English food using British ingredients. The Bar has been gloriously transformed by Tim Gosling in a theatrical, Empire style and Russell Sage has just completed six rooms overlooking the garden using Gainsborough Silks.
Above all, The Goring reflects one family’s passion for quality – whose members have prided themselves on providing comfort, good food and drink and the most attentive service for one hundred years.
Nucleus is the world’s only brand, digital and intellectual property consultancy. Founded in 1979, this independent consultancy specialises in the luxury, travel and financial services sectors.
Nucleus was the first brand consultant to create an integrated brand and digital consultancy in 1995 and remains committed to bringing brand experiences to life across all media and all customer touchpoints. Nucleus is also recognized for practising what it preaches by backing its own ventures, including Luxury Explorer ‘The World Atlas of Luxury Travel’ and sQuid, a next generation small payments and loyalty system.
Contact details for further information:
Nucleus: Peter Matthews, CEO firstname.lastname@example.org
Or Ella Matthews, email@example.com tel: + 44 (0)208 398 9133