21 November 2011

Nucleus restores lustre to the legendary Regent hotel brand

TAIPEI, TAIWAN - November 21st 2011 - Luxury hospitality group Regent Hotels & Resorts today unveils a new global digital platform, encompassing best-of-breed user experience, online booking, media library, and e-marketing technology. The website is a product of the partnership between Regent and London-based digital brand agency Nucleus.

Following Regent’s acquisition by Formosa International Hotels Corporation (FIHC), Taiwan’s largest hospitality company, the brand is positioned to transform its digital presence.

“Regent is an iconic brand that has always been a trendsetter in luxury hotel and resort concepts. The launch of this new website is our most recent innovation, capturing timeless Regent design alongside state-of-the-art, user-friendly technology,” said Barbara Maunsell, Vice President of Sales & Marketing for Regent Hotels & Resorts.

Regent is known for its bespoke craftsmanship, attention to detail, and unique sense of place. Imagery throughout the site has been chosen to represent these Regent characteristics and communicate the Regent Experience to each visitor.

Nucleus, one of the world’s leading digital, brand and intellectual property consultancies, worked closely with Regent on the website project, ensuring that the platform would be able to support the luxury hotel brand’s ambitious growth strategy.

Peter Matthews, Nucleus’ CEO added, “We have created a simple but sophisticated new design aesthetic in keeping with the Regent vision, which will return lustre to this legendary hotel brand. The design concept will scale with the company’s ambitious plans for the future and also cater to users’ growing preference for browsing and booking on tablet and smartphone devices.”

Six Regent hotels currently in operation are located in Beijing, Berlin, Zagreb, Turks & Caicos, Taipei and Singapore. Hotels are also under development in Abu Dhabi, Bali, Doha, Kuala Lumpur and Phuket.

Visit the new Regent website at www.regenthotels.com 

About Regent
Regent is a global luxury hospitality brand encompassing hotels, resorts, residences and cruises. Headquartered in Taipei, Regent Hotels & Resorts currently operates hotels in Beijing, Taipei, Singapore, Berlin, Zagreb and Turks and Caicos, with hotels and resorts under development in Bali, Phuket, Kuala Lumpur, Doha and Abu Dhabi. Florida-based Regent Seven Seas Cruises operates an award-winning fleet of medium-sized luxury cruise ships that visit over 300 ports worldwide. In 2011, all Regent managed hotels were selected in Condé Nast Traveler’s Readers Choice awards for the best luxury hotels in the world. For more information, visit www.regenthotels.com.

For Information About Regent Contact:

North America (New York)   Asia (Hong Kong)  
MMG Mardiks   CatchOn  
Emily Saladino   Paul Calder  
Tel: +1 646-442-6768   Tel: +852 2566 8988  
Email: esaladino@mmgmardiks.com      Email: paul.calder@catchonco.com  

About Nucleus
Nucleus is an independent brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP

Current Nucleus clients include: Camping and Caravanning Club, Champneys, Crédit Agricole, Coronation Capital, Indosuez Wealth Management,Inntravel, P&O Cruises, Rothschild, sQuid and VTB Capital.



Contact details for further information:

Nucleus: Peter Matthews, CEO pmatthews@nucleus.co.uk
Or Faye Stone, PA to CEO fstone@nucleus.co.uk
tel: + 44 (0)208 398 9133