03 July 2012
P&O Cruises celebrates 175 years with innovative Nucleus-designed website
Southampton, UK – 03 July 2012 Her Royal Highness The Princess Royal, today, joins all 7 ships in the P&O Cruises fleet to celebrate 175 years of this legendary company. Nucleus has designed and built an innovative mobile-friendly website to support this Grand Event.
The 175 website 175.pocruises.com showcases the history of P&O Cruises since the Peninsular Steam Navigation Company was awarded the British Government contract for weekly mail service to the Iberian Peninsula in 1837.
The website, designed and built by Nucleus, combines historical information, a video story told by Lord Sterling, Life President of P&O Cruises and details of the Grand Event, when all 7 ships in the P&O Cruises fleet will depart Southampton at the same time.
As has been frequently the case throughout P&O Cruises’ history, innovation plays an important part in delivering first class customer experiences, with the 175 website using the latest responsive design techniques to enable mobile users to enjoy the content, along with desk-based users. Nucleus has utilized its experience in designing ‘finger-friendly’ mobile websites so that the design automatically responds to different devices, with a cascading design that retains its integrity from PCs, through tablets to smartphones.
Other innovations include: 150 megapixel photographs of the departing fleet, Grand Event videos, links to on-board web cams and ship trackers plus an integrated twitter feed.
About P&O Cruises
P&O Cruises can trace its roots back to 1837 when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond. Today P&O Cruises combines innovation, professionalism and unrivalled experience on its fleet of seven ships dedicated to the British market. Building on this wealth of knowledge and experience, Ventura was launched in April 2008 and will be followed by Azura in 2010. P&O Cruises offers passengers the most stylish and contemporary holidays afloat with destinations including the Caribbean, South America, Scandinavia, Mediterranean, Atlantic islands and round the world cruises.
Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP
Current Nucleus clients include: Amanresorts, CV Travel, P&O Cruises, Regent Hotels, Rothschild, sQuid, Toyota and Williams Lea.
Contact details for further information:
Nucleus: Peter Matthews, CEO firstname.lastname@example.org
Or Ella Matthews, email@example.com
tel: + 44 (0)208 398 9133