19 December 2014
Nucleus hosts private view at the Serpentine Sackler Gallery
Nucleus hosted a private viewing of Julio Le Parc’s first major UK exhibition on the evening of 17th December at London’s Serpentine Sackler Gallery
The event was a wonderful opportunity for staff, clients and collaborators to catch-up and share a few glasses of Christmas champagne, whilst enjoying Julio Le Parc’s playfully interactive artworks.
The exhibition was a huge hit with guests, highlighting the different dimensions in Le Parc’s works, from his politicised drawings and interactive works to his iconic light installations. Experimentation with light as well as the physical involvement and visual stimulation of the spectator have been crucial throughout Le Parc’s career.
The exhibition is intriguing, playful and immersive withinstallations transforming the stunning ZahaHadid-designed gallery, actively involving visitors. The layout is reminiscent of an amusement arcade with numerous booths.
The evening represented a perfect way to celebrate Nucleus’ recent Travolution Award for the Best Cruise Website for long-standing client P&O Cruises – for the fifth year in succession - and to bring 2014 to a successful close.
For more photographs and comments about the evening, please see our Facebook page
For more information on this exhibition visit: www.serpentinegallery.org
About Julio Le Parc
Julio Le Parc was born in Argentina and has lived in Paris since the late 1950s. He was a founding member of the activist Groupe de Recherched’ArtVisuel and his recent solo exhibitions include the Palais de Tokyo, Paris (2013), Casa Daros in Rio de Janeiro (2014) and also the Museu de Arte Latinamericano de Buenos Aires (2014).
Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP
Current Nucleus clients include: byyd, Crédit Agricole, CV Villas, IHTSDO, P&O Cruises, Regent Hotels, Rothschild, sQuid and Taj Hotels.
Contact details for further information:
Nucleus: Peter Matthews, CEO email@example.com
Or Jennie Millar, firstname.lastname@example.org
tel: + 44 (0)208 398 9133