08 June 2016
A digital transformation for Hawaii’s finest luxury hotel
The Kahala Hotel & Resort, Honolulu’s legendary luxury hideaway adored by stars, presidents and royalty, has transformed its digital presence with the launch of a new responsive-designed website, created by London agency Nucleus.
The Following The Kahala's global search for a new digital partner, Nucleus was appointed in mid-2015, with a brief to transform its digital platform, deepen customer engagement and extend digital reach. Nucleus studied The Kahala’s market position in the context of new competitive openings, helped reposition the brand with a clear value proposition and rewrote all the website content to reflect The Kahala’s refreshed narrative.
Design for the mobile era
The cutting-edge design utilises a new information architecture, responsive design, parallax scrolling and a “sticky” single-level navigation to engage users in the new digital brand experience. Finely calibrated roll-overs and transitions create a sense of 5-star luxury with every interaction. The content is translated in its entirety into Japanese, Chinese and Korean and is managed via a best-of-breed Kentico CMS.
The new website can be viewed at www.kahalaresort.com
The elegant user interface is designed on a simple grid structure, echoing the architecture of the iconic sixties building. The website seamlessly adapts from large screens to tablets and smartphones to reflect the changing web browsing habits of its worldwide audience, while Nucleus’ global cloud hosting solution is paired with an Akamai content distribution network to deliver fast download speeds across the world.
Key analytics data already show significant improvements in reach, user experience metrics and online conversion.The revised The Kahala brand mark is confidently portrayed across the site supported by a fresh typographic styling combining both classical and contemporary influences. The overall effect elegantly harmonises past and present bringing the brand into the mobile era and setting a new standard for luxury hotel website design.”
View The Kahala case study
About The Kahala
The Kahala Hotel & Resort features 338-rooms, panoramic views of the Pacific Ocean, Ko’olau Mountain Range, and the quiet tranquility of the resort’s Dolphin Lagoon. The legendary resort was originally built by Conrad Hilton who fashioned it as a secluded, exclusive retreat away from the boom of Waikiki. After it opened in 1964, it was soon embraced by the Hollywood community and became a magnet for celebrities and wealthy world travelers seeking a luxurious and private hideaway. Today, The Kahala Hotel & Resort is still a gathering place for the glitterati. In addition, families, couples and even business travelers have also discovered the virtues of this world-class resort.
Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP
Current Nucleus clients include: byyd, Crédit Agricole, CV Villas, IHTSDO, P&O Cruises, Regent Hotels, Rothschild, sQuid and Taj Hotels.
Contact details for further information:
Nucleus: Peter Matthews, CEO firstname.lastname@example.org
Or Jennie Millar, email@example.com
tel: + 44 (0)208 398 9133