Nucleus’ experience in digital luxury was the inspiration for Luxury Explorer, ‘the world atlas of luxury travel’.
The world of luxury travel has not been blessed with many internationally recognised brands. Concorde, Cunard, a few 5-star hotel groups, but most tour operators are very nationally focused. We set out to make Luxury Explorer an international luxury travel brand from the outset, using the internet as its distribution channel.
Essentially, Luxury Explorer is a curated collection of the finest 5 star hotels and villas in the world, personally selected and reviewed. It is aimed at people who prefer independent hotels with a perfect sense of place over cookie-cutter brands that dish up the same recipe wherever you are in the world.
Location, view, aesthetic (grand or groovy), comfort, cuisine and service are the magic ingredients that have to come together to lure an LE inspector, long before LE writes a review or features a hotel on its site.
Visitors can book using the hotel’s own website or via the slick and informed LE concierge service. Advocates can join Luxury Explorer and keep up-to-date with the latest inspiration and special offers.
Originally launched in 2005, Luxury Explorer was relaunched as a responsive-designed, mobile-first customer experience in 2015 and now generates more than half its traffic and bookings from mobile devices.
Nucleus has used its deep luxury travel experience to create LE, but its operational experience running this wholly owned venture re-inforces the company’s up-to-the-minute understanding of the digital travel world which, in turn, helps Nucleus’ clients, many of whom are also LE partners.
Find the finest 5-star hotels and luxury villas on luxuryexplorer.com