Our third survey of online brand interception in the UK travel industry follows Google’s controversial decision to no longer stop brand names being used as keyword triggers in Google Adwords advertisements. ‘The Great Online Holiday Hijack? 2008’ found that 67% of the 124 brands surveyed were now victims of brand interception; 17% of all interceptions contained the victim’s brand name in the content of the ad; and 45% now protect their brands by bidding against their own brand name.

Find out what’s going on and what you can do to track and defend your brand online by downloading 'The Great Online Holiday Hijack 2008' >

Download 2005 and 2006 Special Reports >