In these reports we reveal how UK travel brands use pay-per-click advertising campaigns to intercept searches for other brands, including direct competitors. In our 2006 survey of 124 tour operators, travel portals and travel agencies, we found that:

• Individual cases of brand interception grew a staggering 245%
• 59% of the sample are now intercepted by others, including direct competitors
• 23% of the sample actively intercept their competitors
• Only 11% of the sample have taken measures to protect themselves from brand interception
• More than half these 'protected' companies actually intercept others

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2005 Download »