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Peter is Nucleus' founder and Managing Director. He is a leading brand experience consultant with twenty five years' experience advising large enterprises on branding, communications, IP and internet strategy.
Peter specialises in identifying and realising value creation opportunities for FTSE 250/Fortune 500 companies, especially where branding and digital channels impact on customer acquisition and loyalty. He has wide
experience from creating new brands from scratch, to refreshing brand propositions and identities, to M&A - led brand rationalisations and, unusually, also been deeply involved with e-commerce since the early days of the Internet in 1995.
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