Prior to this, he was Strategy Director at Telewest, responsible for a number of high value acquisitions. He joined Telewest from Ernst & Young Management Consultancy, where he worked across many industry sectors, with emphasis on new technologies. Adam began his career in the oil industry, later moving to Volvo Cars, where he was part of the team that initiated the transformation of the Volvo brand during the mid 1990's.

Adam is committed to outsourcing of core Internet technologies, and believes that this is the best way for Businesses to optimise the costs and maximise the value of the Internet.