Whether we are designing a new brand, re-naming a business or re-imagining a disruptive new business model, our expert brand and digital consultants follow the same disciplined 5-step brand and digital development process.
Step 1. It always starts with fully understanding the situation. This includes the context for the project, competitors’ offerings, customer perceptions and our client’s strategic goals.
Step 2. Then we accurately identify the problem that needs to be solved, or the opportunity to be realised. Only then can we properly define the project’s business and technical requirements and write a creative brief. By deconstructing the current reality, we can then rebuild it, step-by-step, engaging our client’s leadership team to ensure clarity of purpose and precise and accurate outputs. This joint process ensures engagement with the key challenges and ownership of the subsequent solution.
Step 3. Once all the requirements are documented, we can design the solution, whether it is a new brand name, a creative brand concept, a fresh value proposition, a game changing app, website or transformed brand experience. We then evaluate the concepts and select one to refine, specifying and often prototyping our recommendation in the process.
Step 4. From a signed-off specification, we can make it happen, executing our concept using our team’s wide technical know-how and deep experience. We work to best-of-breed standards with our experienced project managers leading implementation, before documenting our solution in brand guidelines or website specifications.
Step 5. Lastly, we thoroughly test the solution, protect the idea with trade marks and launch the brand or website, measuring results to create a continuous cycle of learning, refinement and improvement.
Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps. This ensures a cycle of continuous improvement.