27 January 2019
While Data Is 21st Century Gold, Mining Can Be Dangerous
This week the French data regulator, CNIL, fined Google €50m for not obtaining a valid legal basis for processing user data. Now we know GDPR has teeth, so how should marketers balance their addiction to personalisation with compliance to the new regulations?
“Lack of transparency, inadequate information and lack of valid consent regarding ads personalisation” were CNIL’s reasons for levying the record fine, laying out a clear warning to others for subsuming specific customer consents required by GDPR in long scrolling pages of terms and conditions.
17 December 2018
Banking Brands Battle To Stand Out From The Crowd
It remains difficult to differentiate between private banks and what they offer clients. In a fragmented marketplace, the rewards for those players able to get their branding strategy right could be considerable.
In the traditional, stuffy and exclusive world of private banking, wealth managers have started investing across multiple channels to modernise their brand, swapping old-fashioned imagery and language for a more friendly and colourful style of communication, to portray themselves in a way that feels warmer, more personal and accessible.
09 August 2018
Opinion: Can digital disruption help reinvent professional services?
With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their professional advisers — lawyers, accountants, bankers and wealth managers — are stuck in ‘analogue’ mode.