18 December 2012

Nucleus' work for Ballyfin included in New Design's 100/100 catalogue

 Nucleus' brand identity and website for Ballyfin has recently been included in New Design's 100th issue special: 100/100 catalogue of the best in design, as nominated by consultancies and design-conscious businesses.


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08 September 2012

Battle for the brand: Are the "hard days" over for Maldives tourism?

As the Maldives looks to boost tourism arrivals following negative international coverage of the country’s political unrest this year, one leading branding consultant has said destinations looking to overcome bad headlines rarely find quick fix solutions to improve their image.


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08 June 2012

From private jet to easyJet

"Luxury consumers are far more self-conscious about their consumption than they were before the financial crisis and are choosing brands with integrity over those built on fluff.While they still want to pamper themselves, and are prepared to pay for authenticity and exclusivity, they won't think twice about wearing £1,000 Chloé boots with a £100 pair of High Street jeans."

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11 May 2012

Niche travel marketing – suite smell of success or left at the altar

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). The new Four Seasons website, launched in January, is pretty impressive, but, when it was first unveiled many peers asked why it had cost so much; couldn’t it have been created for a mere million or two?

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08 May 2012

What Else? Four Seasons, Ebookers, Fodors, Hotel Compete, PriceTravel, Nucleus

Web design specialist Nucleus has developed a website for New York-based Topping Rose House which opens this summer. The service is to act as a teaser website and is accessible via PC, iPhone or iPad. A full website for the Hamptons property will be unveiled in the coming months.

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03 May 2012

What Else? Beyond Spaces, Mobiquity, Hilton-USA Today, Travelzoo, Dolphin Dynamics

Web design company Nucleus has developed a website for luxury villa brand Beyond Spaces. The website, which is optimised for smartphone and tablet devices, features 67 private villas in the Greek Islands.

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02 May 2012

Luxury specialist Beyond Spaces unveils full website

New entrant luxury villa rental specialist Beyond Spaces has unveiled its full website after creating a ‘teaser’ site in March. The www.beyondspacesvillas.com site has been designed by London-based brand and digital specialist Nucleus, which has designed websites for Amanresorts, Ballyfin, Corinthia, Luxury Explorer, Maybourne Hotel Group, The Goring and Regent.

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15 March 2012

Apple is shaking its rivals to the core

Since musing in my last column about Steve Jobs’ ambition to dominate converging media, with seamless connections to all your digital media, several Apple events have come to pass.

First, someone spotted a 50-inch Apple iTV in Jonathan Ive’s office at the Cupertino HQ, then speculation turned to the launch of the iPad 3 on March 7.

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11 March 2012

How I Made It: Peter Matthews, founder of the Squid card

Peter Matthews on how Oyster travel cards inspired his corporate smartcard firm, which lets customers pay with a swipe.

Swiping his Oyster travel card at Victoria underground station, Peter Matthews was struck by how simple it was to pay for a journey. That system of money transfer could work elsewhere, he thought.

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02 March 2012

Nucleus offers teaser for new luxury Greek villa specialist

London-based web design agency Nucleus has unveiled a teaser website for a new privately owned luxury villa specialist in Greece.

Beyond Spaces, which was formed earlier this year, focuses on a hand-picked collection of privately-owned properties in some of the most sought-after locations in the Greek islands.

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07 February 2012

Nucleus study finds 'stunning' growth in mobile browsing

“Stunning” growth in mobile web browsing in the six months since August 2011 has raised the prospect we are seeing the beginning of the end of the PC era.

The study, carried out by London-based web agency Nucleus, found while overall mobile web browsing was up 72%, the picture was not equal across all platforms.

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07 February 2012

Research shows massive surge in iPad travel browsing

Mobile web browsing on travel sites has increased by almost three quarters in the past six months and now accounts for an average of 17.4% of traffic.

Research entitled the ‘Beginning of the End of the PC Era?’ from web design and digital specialist Nucleus reveals the growth in traffic from mobile devices in January 2012 compared with August 2011 and shows luxury sites have the highest mobile penetration.

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