29 October 2009

Chic and stylish: the Berkeley launches new website by Nucleus

London’s chicest luxury hotel, The Berkeley, has launched a new website, designed and built by Nucleus, the luxury travel brand and digital specialists.

The Berkeley, part of Maybourne Hotel Group, is famous for both its discreetly stylish position in Wilton Place, Knightsbridge overlooking Hyde Park and its cosseting 5 star luxury, with designer suites, bars, rooftop spa and Marcus Wareing's 2 Michelin-starred restaurant, ‘Marcus Wareing at The Berkeley’. A favourite with fashionistas and celebrities alike, The Berkeley's new website brings its unique appeal to life online.

The Berkeley is the second of three hotel websites Nucleus is creating for Maybourne Hotel Group. The first, for The Connaught in Mayfair, launched in March and Claridge's is to follow in November. Nucleus has extended its clean, elegant and simple-to-use approach to The Berkeley, with a striking design that uses photography extensively to create a involving pictorial experience of the hotel. The website has again been built using an Ektron 400 content management platform.

Mike Bonner, Maybourne Hotel Group's Marketing Director, commented “Nucleus has sensitively interpreted the unique appeal of The Berkeley and designed an elegant, chic and stylish website that will strike a chord with The Berkeley's design-literate guests.” Peter Matthews, Nucleus' Managing Director and project leader added “Working on projects for your favourite hotels is always a pleasure. Working for The Berkeley was a real treat.”

Explore The Berkeley's new website at www.the-berkeley.co.uk

About Maybourne Hotel Group

Maybourne Hotel Group whose headquarters is in Mayfair, London, owns and manages Claridge's, The Connaught and The Berkeley, three of the world's most renowned hotels. Maybourne hotels are committed to delivering authentic and unique guest experiences that reflect the individual nature of its hotels, its guests and its people whilst maintaining a timeless elegance and intuitive service style that are the hallmarks of its properties.

About Nucleus
Nucleus is an independent brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP

Current Nucleus clients include: Azerai, Champneys, Crédit Agricole, Coronation Capital, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.



Contact details for further information:

Nucleus: Peter Matthews, CEO pmatthews@nucleus.co.uk
Or Silk Kimsart, PA to CEO skimsart@nucleus.co.uk
tel: + 44 (0)208 398 9133