06 September 2010

Nucleus unveils the future of video for Corinthia Hotel London

The video, titled ‘London in 5 Minutes’, explores all the sites of interest within a five minute stroll of the Corinthia Hotel London, a grand new luxury hotel perfectly positioned in Whitehall SW1, just footsteps from Trafalgar Square, The Embankment, Covent Garden and Westminster.

By creating a new level of immersive online experience, the Corinthia Hotel London preview website increases engagement with visitors and potential guests, offering a deeper level of brand interaction, while showcasing the hotel's location and surrounding attractions.

Nucleus and its exclusive partner, Clikthrough, evolved its existing technology to drive cutting-edge innovation for Corinthia Hotel London, implementing in-video hot-spotting, full API integration, an enquiry-based carousel, and fully externalized P3 panels. What does this mean? Put simply, this allows images within the video to be clicked, linked to supporting content and websites in real time and managed through the website’s content management system, allowing real time updates to supporting content in the videos to be implemented via the cms. Like the hotel itself, this new level of functionality and innovation breaks new ground and sets new standards for the hotel and travel industry.

Peter Matthews, Nucleus’ Managing Director, commented “In opening a 21st century version of the grand hotel, the Corinthia Hotel London naturally wanted its website to feature the very latest technology. Through this first implementation of immersive interactive video technology, developed through our exclusive association with Clikthrough, Nucleus is pleased to be able to showcase this incredible hotel’s commitment to innovation.”

Matthew Dixon, General Manager of Corinthia Hotel London said, “For our guests, the best of London will be within a five minute walk of this new world-class luxury hotel. And we hope Londoners, too, will come to regard Corinthia as being central London’s best place to meet and dine. Let me welcome you to www.corinthialondon.com to get a taste of this brand new experience.”

About Corinthia Hotels

Corinthia Hotels is an internationally acclaimed brand of luxury hotels founded by the Pisani family of Malta in the 1960s. The Corinthia brand is true to its roots as a family business, fired by a determination to succeed, an infinite devotion to detail and a boundless passion for understanding and serving its customers. All Corinthia hotels feature extensive leisure and business traveller facilities and are renowned for their uniqueness of character. Corinthia Hotels’ portfolio includes the award-winning Corinthia Hotel Budapest in Hungary, Corinthia Hotel Prague in the Czech Republic, Corinthia Hotel St Petersburg in Russia and Corinthia Palace Hotel & Spa in Malta. The portfolio also features the splendid Corinthia Hotel St George’s Bay in Malta, the superior five-star Corinthia Hotel Tripoli in Libya, and the modern Corinthia Hotel Lisbon in Portugal. The latest additions to the Corinthia Hotels portfolio are the Corinthia Hotel London – due to open in early 2011 and the Corinthia Taormina Golf Resort in Sicily, Italy – due to open in 2012.

About Nucleus
Nucleus is an independent brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP

Current Nucleus clients include: Azerai, Champneys, Crédit Agricole, Coronation Capital, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.



Contact details for further information:

Nucleus: Peter Matthews, CEO pmatthews@nucleus.co.uk
Or Silk Kimsart, PA to CEO skimsart@nucleus.co.uk
tel: + 44 (0)208 398 9133