brand naming case studies

Explore our award-winning brand naming case studies, with examples in sustainability, fintech, banking, wealth management, tech, professional services, luxury travel, luxury hotels, luxury goods and retail, including how we ensure our clients' brand IP is protected with enforceable international trade marks.

Our brand naming case studies illustrate our work around the world for start-ups, companies needing to rebrand or endorse joint ventures, create product extensions or streamline brand architectures...

Our methodical 5-step brand naming process brings together decades of experience in naming, trade marks, domains, branding and brand strategy. Our example case studies show the results of this process, which has been proven over hundreds of brand naming projects.

We are as comfortable working for a start-up as rebranding a multi-national, or designing a B2C product architecture. Often, our brand naming assignments include repositioning a brand and redefining its value proposition. Some examples of these different approached can be seen in our naming case studies.

Please see our brand naming services for more information and Peter Matthews' "Essential Guide to Brand Naming'.