MW Eat

brand + digital

Expressing authentic Indian fine dining online

Brief

MW Eat owns and operates three fine dining restaurants in central London: Amaya, Chutney Mary and Veeraswarmy; plus Masala Grill, their latest restaurant concept. All restaurants are rooted in a deep understanding of authentic Indian cuisine. Nucleus was asked to create a quartet of responsive websites that would convey the quality, flair and individuality of each of the restaurants, plus others for the group.

Solution

We used responsive website design to create a flexible format that can be customised to reflect each restaurant’s individual proposition, while also being easy to use on all devices, from desktops to smartphones. The use of colour, texture, high quality images and a well-structured typographic style, has resulted in websites that convey much of the inviting atmosphere and idiosyncratic style, as well as the delectable food. The copy embodies the essence and influences of each restaurant, while specially commissioned photography, art directed by Nucleus, accurately captures the mood.

As part of our programme we also named the Pukka Bar in the new Chutney Mary restaurant in London’s St. James’ Street.

Results

The websites have driven online reservations to a significant proportion of bookings. Feedback from users has been enthusiastic.

In 2016, Veeraswamy was awarded a Michelin Star. The other restaurants in the group are also celebrated as the best in their field. The Group welcomes 18,000 guests through its doors each week and has an annual turnover of more than £20 million.

www.realindianfood.com