Ballyfin brand consultancy and website design LE case history large P&O Cruises website design Rothschild brand proposition and brand identity Tag brand identity CV Villas website design and build sQuid brand naming, brand proposition, brand identity and consultancy Brand consultancy for Henriques & Henriques Digital strategy and design for Topping Rose House

Your brand is your business; 
your business is your brand.

Nucleus combines strategy, design, digital and IP expertise to help our clients achieve their brand objectives in a mobile world. We achieve this in three ways:

Brand Promise
We define and articulate brand purpose, create new brand names and define compelling value propositions.

Brand Experience
We create brand identities and compelling brand experiences for a mobile digital world and build and manage transactionary websites.

Brand Asset Management
We monitor, manage and protect intellectual property assets, registering trade marks, domains, designs and copyright.

Unusually for brand consultants we also practice what we preach, founding our own innovative ventures and nurturing them to maturity.


We now live in a world where the unthinkable is not only thinkable, it's palpable

Trump for President? UK for Brexit? The business model of politics is changing and the populists are winning over the voters, disintermediating elites and ignoring experts (who for once offer us a consensus view). Isn’t that ironic in the world of Big Data?

Disruptive forces are also at work in the world of brands. Yesterday, Jack Ma, founder of Alibaba, landed an unexpected punch on the luxury elite. Speaking from his headquarters in Hangzhou he said "The problem is the fake products today are of better quality and better price than the real names.” ”They [are made in] exactly the [same] factories, exactly the same raw materials but they do not use the names.” While he subsequently stressed that he was not encouraging counterfeiters, his remarks will chill the industry and frustrate IP authorities.

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Indosuez Wealth Management
A new worldwide wealth management brand created for Crédit Agricole