Your brand is your business;  your business is your brand.

Nucleus helps our clients shape successful futures for their brands, by combining strategy, design, digital and IP to create value through:

Brand Promise
We identify and articulate brand purpose, create new brand names and define compelling value propositions.

Brand Experience
We design timeless brand identities and award-winning websites to engage customers in a connected digital world.

Brand Asset Management
We develop and manage brand assets, including websites, apps and intellectual property, registering trade marks across the world.

Unusually for brand consultants we also practice what we preach, founding our own innovative ventures and nurturing them to maturity.

Latest Thoughts 28 March 2018: Adtech’s existential crisis 

So, Mark Zuckerberg has refused to give evidence to MPs and, instead, offered up Chris Cox, Facebook’s chief product officer, to take the flack. Maybe Zuck needs all the time he has available to figure his way out of the Cambridge Analytica mess.

This might take him quite a while. Facebook’s highly profitable Adtech business model seems to be in existential crisis, with MPs lifting the lid on a Pandora’s box of dirty data practices, plus Europe’s General Data Protection Regulation (GDPR) coming into force on May 25th, things aren’t going to get easier for the beleaguered digital behemoth. Facebook’s apparent ‘no-controls’ approach to managing customer data, combined with Cambridge Analytica’s ethics-free work for political clients have spectacularly backfired; just at the wrong time. With GDPR intended to protect EU citizens’ data anywhere in the digital world, we should only expect political and Adtech contagion.

Read the full thought piece for more on this hot topic.



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