Having coined the term – and even registered it as a trade mark – back in 1999, Nucleus knows a thing or two about ‘Brand Experience’. Our work covers all customer touch points, from print through physical to digital.
Our definition of Brand Experience isn’t limited, as some are, to physical brand touchpoints or events, but to all interactions with a brand. As many of these are now digital, a holistic approach to customer brand experiences is vital.
We map all customer touchpoints early in a brand programme, so we can include them as requirements in our creative brief. This means by the time we are ready to execute an implementation plan, we have considered each and every manifestation of the brand experience. This will certainly include digital media and increasingly extend into sonic branding.
Implementation can then be planned effectively, with every experience reinforced by consistency of message and optimised experience.
We also consider it vital to manage brand experiences internally, treating employees as key brand customers – if they don't believe the brand promise, who will?
You can view many of our brand experience programmes in our case history section.