Brand and digital case studies

Explore our branding, brand naming, rebranding and website case studies.

See how Nucleus works with our international clients to create award-winning brand strategies, propositions, names, identities, websites and apps.

Featured industries include travel, hospitality, finance, luxury and energy transition.

For further information about any of these case studies, please get on touch with us or sign up for our digital brand newsletter.

The Potlatch Club Website

brand + digital

The Potlatch Club Website

A bespoke website for a unique luxury hotel

Elysium

digital

Elysium

Timeless elegance in a digital experience

Fugro

brand + digital

Fugro

Unlocking the power of geo-data in a brand name

The Potlatch Club

brand + digital

The Potlatch Club

The rebirth of a Bahamian hotel legend

Beau CoCo

brand + ip

Beau CoCo

Renaming an iconic Parisian restaurant

MW Eat

digital

MW Eat

A trilogy of fine dining restaurant websites

Palmier Ile

brand

Palmier Ile

A luxury fashion resortwear brand

PRKD

brand + ip

PRKD

Airport parking transformed

Farsight Partners

brand + ip

Farsight Partners

An investment company with long-term horizons

IDverse

brand + ip

IDverse

Naming a leader in auto identity verification

This Day

brand + ip

This Day

Naming a global charitable foundation

EIT InnoEnergy

brand + ip

EIT InnoEnergy

Naming a reskilling academy for the renewables sector.

Evolo

brand + digital + ip

Evolo

Branding the evolution of energy

Encyclis

brand + digital + ip

Encyclis

Encyclis, the new brand name for Covanta Europe

Hitachi

brand + digital + ip

Hitachi

Brand strategy for a revolutionary smart mobility suite

Idiliq

brand + ip

Idiliq

Rebranding - the rebirth and renewal of a holiday giant

Joali

digital

Joali

A new digital presence for Joali Maldives

Vivalta

brand

Vivalta

A real estate brand with more life, more style

Zulal

digital

Zulal

An immersive wellbeing website

Bayes Business School

brand

Bayes Business School

A new brand name to reflect cultural change

Joali Being

digital

Joali Being

An immersive wellbeing website

Ardfin

digital

Ardfin

Finesse, personality and a unique sense of place

Finalto

brand

Finalto

Re-naming a global financial brand in 72 hours

Fresqa

brand

Fresqa

A fast fashion brand for the Gulf States

Kelvin Chia

brand + digital

Kelvin Chia

Rebranding - Legal pioneers across Asia

Champneys

digital

Champneys

A first class user experience for the UK’s leading wellness spa

Royal Sweets

digital

Royal Sweets

A right royal ecommerce store

Forgotten Beauties

digital

Forgotten Beauties

The art of website design

Sophie Marchant Art

brand + digital

Sophie Marchant Art

Designing an artist's website

Vive

brand + digital + ip

Vive

The bank that helps you revive your finances

Clos Apalta

digital

Clos Apalta

Crafting a perfect wine’s website

TAJBank

brand

TAJBank

A digital bank built around customer needs

Riva

brand

Riva

Rebranding a leading fashion brand

Inntravel

digital

Inntravel

A faster user experience for the slow holiday people

Renascent

brand + digital + ip

Renascent

A brand to guide business leaders towards their next horizon

SNOMED International

brand + digital

SNOMED International

A website that engages healthcare professionals, globally

Azqore

brand + digital

Azqore

The new name in wealth management technology

My Indosuez

digital

My Indosuez

An app to manage your wealth

Carnival Corporation & plc

digital

Carnival Corporation & plc

Implementing a GDPR strategy for Carnival

Tengen

brand + digital + ip

Tengen

Branding a family office in Nigeria

Azerai

brand + digital

Azerai

A time for simple elegance

Masala Zone

digital

Masala Zone

Bringing the colours of India to life in London

Indosuez Wealth Management

brand + digital

Indosuez Wealth Management

A worldwide wealth management brand

P&O Cruises

digital

P&O Cruises

Continuously improving P&O Cruises’ website

Anita’s House

brand + digital + ip

Anita’s House

Brand name change-led transformation

The Kahala Hotel & Resort

digital

The Kahala Hotel & Resort

The digital rebirth of a legendary Hawaiian hotel

Coronation Merchant Bank

brand + digital + ip

Coronation Merchant Bank

A new force in African banking

Coronation Capital

brand + digital

Coronation Capital

Brand proposition for a private equity firm

Africa Initiative for Governance

brand + digital + ip

Africa Initiative for Governance

Transforming Africa’s public sector performance

sQuid

brand + digital + ip

sQuid

Growing digital communities through payments

Body Regime

brand

Body Regime

Dual naming project for a product & corporate brand

Yoozpoints

brand

Yoozpoints

A brand for lifestyle prize draws

Go4Venture

brand

Go4Venture

Branding a fintech information marketplace

iMlango

brand + ip

iMlango

A brand to deliver e-learning to marginalised girls in Africa

Ready Camp

digital

Ready Camp

Digital ‘glamping’ brought to life

Taj London hotels

digital

Taj London hotels

Launching a new brand and re-launching an icon

Silverpeak

brand + digital + ip

Silverpeak

A new name in technology investment banking

Camping and Caravanning Club

digital

Camping and Caravanning Club

Creating a responsive, user-friendly booking flow

Tiera Capital

ip

Tiera Capital

Naming a private equity investment product

Byyd

ip

Byyd

Fast-track brand promise and name change

brand + digital + ip

B9

Communicating excellence in dental services

CV Villas

brand + digital

CV Villas

Smartphone-friendly for the Mobile era

Qineticare

brand + digital + ip

Qineticare

Transforming personal health horizons

Ballyfin

brand + digital

Ballyfin

The restoration of an Irish legend

ESPA Life at Corinthia

digital

ESPA Life at Corinthia

We give the mobile luxury treatment to London’s latest and greatest spa

Topping Rose House

digital

Topping Rose House

A glimpse of Long Island luxury

Beyond Spaces

brand + digital

Beyond Spaces

Creating a contemporary Greek language of luxury

Tag

brand + digital + ip

Tag

Realizing potential for a global B2B2C brand

Smart Transactions Group

brand + digital + ip

Smart Transactions Group

Branding the UK’s leading smart payments group

Rothschild Global Financial Advisory

brand + digital + ip

Rothschild Global Financial Advisory

Redefining global investment banking

Rothschild Reserve

brand + digital + ip

Rothschild Reserve

Harnessing the magic of Rothschild for consumers

Rothschild Wealth Management & Trust

brand + digital + ip

Rothschild Wealth Management & Trust

Seven illustrious generations distilled

Luxury Explorer

brand + digital + ip

Luxury Explorer

The world atlas of luxury travel

Corinthia

brand + digital

Corinthia

Innovation as a key to business success

The Goring

brand + digital + ip

The Goring

Winning the battle for London luxury online

Haven Holidays

digital

Haven Holidays

Managing a step change

YHA

brand + digital

YHA

Giving YHA its voice as a contemporary brand

My Amego

brand + ip

My Amego

Naming and branding a unique product

European Banking Authority

brand + digital

European Banking Authority

Advising a European Commission initiative

CICRA

brand + digital + ip

CICRA

Raising awareness for a specialist charity

PSD and Portfolio

digital

PSD and Portfolio

Employing digital channels to full advantage

Kudos

brand

Kudos

Helping a brand live up to its name

Wafi

digital

Wafi

A website for Dubai’s first shopping mall

Ede & Ravenscroft

brand

Ede & Ravenscroft

An unrivalled heritage brand, updated

OPP

brand

OPP

Unlocking the potential of a brand

Aman

digital

Aman

Setting the standard for luxury resort websites

Standard Chartered

digital

Standard Chartered

Usability research for B2B banking online

HSBC

digital

HSBC

Global usability research for online banking

Toyota Autobase

brand + ip

Toyota Autobase

A Toyota service proposition and brand

Priceline

brand + digital

Priceline

A differentiated brand for a hotel aggregator

Dunhill

digital

Dunhill

A global distribution strategy for a luxury brand

Van Peterson

brand + digital

Van Peterson

Ahead of the commerce game

Logicalis

brand + digital + ip

Logicalis

A new name for a global IT solutions provider

ASDA at home

digital

ASDA at home

Defining how consumers shop online

Laing Homes

brand + ip

Laing Homes

An exemplary branding success

NatWest Markets

brand + ip

NatWest Markets

Branding a global investment bank

First Direct

digital

First Direct

A pioneering example of online banking

Henriques & Henriques

brand

Henriques & Henriques

Everyone needs revitalising once in a while

Feira Nova

brand

Feira Nova

Adding ‘theatre’ to a retail brand experience

Pingo Doce

brand

Pingo Doce

Refreshing Portugal’s leading retail brand

Lajkonik

brand

Lajkonik

Branding a leader in Poland and Eastern Europe

Britax

brand + digital + ip

Britax

A brand to stand the test of time

Ashtead Group

brand + ip

Ashtead Group

Brand longevity based on simplicity

Marks & Spencer

brand

Marks & Spencer

Long live classic label design

Branding and Rebranding Case Studies

These brand strategy, branding, rebranding, brand naming and website design case studies illustrate award-winning examples of projects we have completed for a wide range of clients in financial services, banking, luxury, luuxury hotels, travel, energy transition and sustainability.

For more information about our brand and digital services, please call for a chat or send us a message