Brand identity design brings big ideas to life and delivers carefully calibrated brand experiences to every user touchpoint. Designing brand identities requires discipline and foresight - imagining all the applications that might be required over time, from a static logo to an animated kinetic brand with audio designed for the metaverse.
Our designers are extremely experienced and remain true to fastidious standards which have seen our brand identity design solutions stand the test of time. In a digital world where everyone thinks they can be a designer, the crafts of composition, structure, typography, letterspacing, colour theory and spacial awareness have never been more important.
When it comes to UX design, good digital design is as much about what you leave out, as what you try to include, to ensure user experiences are simple, frictionless and can convert interest into transactions.
However, we don’t just think of creativity being the domain of designers, because we recognise creativity in everything we do and design as a broad process of questioning; and asking why not? We think if you base your thinking on a clear understanding of any challenge (problem or opportunity) you can can focus your creativity more productively. That’s why our strategy team defines the project requirements and context precisely before we design anything, so our whole team can contribute their different skills to articulate a differentiating ‘big idea’ – in words, images, typography, colour, motion and even sounds.
For brand projects, this can result in a new brand name, or a re-imagined brand identity with a transformed brand experience. Digital projects range from re-designing a website user experience to a full digital transformation including apps or a platform innovation to disrupt the market and unlock a whole new commercial opportunity.
Our digital brand experience approach focuses on satisfying the user: overcoming bias, providing effortless onboarding, seamless integration with systems and lifestyle and thoughtful interaction through outstanding UX design.
With a hugely experienced, award-winning creative team working seamlessly across brand and digital projects, we deliver integrated brand programmes for tomorrow’s digital brands.
See our brand identity case studies to find out more.
Brand design services
- Brand identity design
- Brand guidelines
- Signage systems
- Livery design
- Design for print
- Packaging design
- Icon design
- Brand experience design
- Motion graphics
- Audio / sonic branding
- Art direction
- Image selection and productionn
Website and app design services
- User experience design (IA, UX and UI)
- Website and app development
- Responsive website design
- Material design
- App design
- Digital production