A proven brand and digital development process

Design has always been about solving problems. And, as in science, if you are to me solve problems you require a proven methodology. While our approach has evolved over the years, it remains fundamentally the same today as it was four decades ago.

Whether we are designing a new brand, re-naming a business or re-imagining an ecommerce website, our consultants follow the same 5-step brand and digital development process.

It always starts with fully understanding the situation. This includes the context for the project, competitors’ offerings, customer perceptions and our client’s strategic goals.

Then we accurately identify the problem that needs to be solved, or the opportunity to be realised. Only then can we properly define the project’s business and technical requirements and write a creative brief. By deconstructing the current reality, we can then rebuild it, step-by-step, engaging our client’s leadership team to ensure clarity and fitness for purpose. This joint process ensures engagement with the key challenges and ownerhip of the subsequent solution.

Once all the requirements are documented, we can design the solution, whether it is a new brand name, a creative brand concept, a fresh value proposition, app, website or transforming user experience. We then evaluate the concepts and select one to refine, specifying and often prototyping our recommendation in the process.

From a signed-off specification, we can make it happen, executing our concept using our team’s wide technical experience, best-of-breed standards and experienced project managers, before documenting our solution in brand guidelines or website specifications.

Lastly, we thoroughly test the solution, protect the idea with trade marks and launch the brand or website, measuring results to create a continuous cycle of learning, refinement and improvement.

Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps.

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By consistently applying this process we have found we can reduce risk and time-to-market, consistently identify big ideas that help achieve strategic objectives and replicate successful outcomes that really do stand the test of time.

Over the years, this combination of left and right brain, of analytical precision and creative energy, brings out the best in our talented team and encourages the development of valuable hybrid skills.

Having a clear and rigorous design process helps us simplify, avoid gimmicks and improve usability, adding value to all our brand and digital solutions. And with several brands we designed in the 1980’s still flourishing today, we have some hard evidence that our approach brings successful outcomes from carefully considered, timeless design.

Strategy

Our brand and digital strategy consultants help our clients realise their goals by identifying strategies to improve their brand and digital promises to customers and other stakeholders.

In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been more apposite. For more than 20 years, our strategy consulting team has combined brand and digital experts who see beyond individual channels to think about value propositions and user experiences that span all media.

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Design

Design creativity is the nucleus of our business. This is where we unlock hidden value, add a multiplier to our strategic insights and create tangible positive differentiation between our clients and their competitors.

For almost 40 years, our creative ethos has created timeless brands that stand the test of time, never over-complicating the creative solution, but paring things back to achieve simplicity and clarity of purpose.

But we don’t just think of creativity being the domain of designers. Instead, we recognise creativity in everything we do and use the discipline of the design process to question; and ask why not? We find this is as applicable to technical and content challenges as it is to branding.

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Technology

We built our first website in 1994, followed by Sainsbury’s original online supermarket in 1995 and First Direct’s first online bank in 1996. With almost 25 years' experience creating compelling user experiences, designing technical and information architectures and building transactionary websites, no one has been a digital agency longer than Nucleus.

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Delivery

Our motto has long been “We are only as good as our last project” and that is why we cherish our strong reputation for delivery.

Brands and websites need to be launched to plan, fully tested and ready for the real world. Our team has an enviable track record delivering major brand and digital projects on time and on budget.

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