Whether we are designing a new brand or re-imagining an ecommerce website, we follow the same methodical and well-proven 5-step process.
First, we ensure we understand the situation, including the context for the project, competitors’ offerings, and our client’s strategic goals.
Second, we then accurately identify the problem that needs to be solved or the opportunity that can be realised. Only then can we define the project’s business and technical requirements, and write a creative brief. By deconstructing the current reality, we find rebuilding it with our client’s leadership team ensures clarity and fitness for purpose, but also creates engagement with the challenges and the subsequent solution.
Third, we design the solution, whether it is a new brand name, creative brand concept, value proposition, app, website or transforming user experience. We then evaluate the concepts and refine one, often prototyping our recommendation in the process.
Fourth, we make it happen, executing our concept using our team’s wide technical experience, best-of-breed standards and document our solution in brand guidelines and website specifications.
Fifth, we protect the idea, measure the results and create a continuous cycle of learning, refining and improving.
Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps.