Whether we are designing a new brand, re-naming a business or re-imagining an ecommerce website, our consultants follow the same 5-step brand and digital development process.
It always starts with fully understanding the situation. This includes the context for the project, competitors’ offerings, customer perceptions and our client’s strategic goals.
Then we accurately identify the problem that needs to be solved, or the opportunity to be realised. Only then can we properly define the project’s business and technical requirements and write a creative brief. By deconstructing the current reality, we can then rebuild it, step-by-step, engaging our client’s leadership team to ensure clarity and fitness for purpose. This joint process ensures engagement with the key challenges and ownerhip of the subsequent solution.
Once all the requirements are documented, we can design the solution, whether it is a new brand name, a creative brand concept, a fresh value proposition, app, website or transforming user experience. We then evaluate the concepts and select one to refine, specifying and often prototyping our recommendation in the process.
From a signed-off specification, we can make it happen, executing our concept using our team’s wide technical experience, best-of-breed standards and experienced project managers, before documenting our solution in brand guidelines or website specifications.
Lastly, we thoroughly test the solution, protect the idea with trade marks and launch the brand or website, measuring results to create a continuous cycle of learning, refinement and improvement.
Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps.