The website has been designed to encourage healthcare professionals and other stakeholders, including patients, to engage directly with SNOMED International.
Nucleus designed the information architecture and user experience and then built the site to meet all the client’s aspirations for a fully responsive, mobile-friendly website, with a contemporary user interface. Content has been written with an accessible tone of voice, and layout features such as accordions allow users to explore deeper content, without the page becoming difficult to browse.
The information architecture incorporates well-defined user journeys and destination points. Calls to action on each page offer suggestions for content, news and support – including a help center.