Explore blogs and opinion pieces on a wide range of topical brand and digital issues, including brand and digital strategy, brand naming, brand repositioning, branding and digital transformation.
We believe branding in a digital world is about creating responsible sustainable brands, supported by a frictionless brand experience to turn clicks into revenue. The objective of brand marketing is then build go-to brands, by positioning the brand to intercept customers interested in the product or service and keeping them happy once they have made their purchase.
During 2022 we have focused on helping our clients build more and more sustainable brands in energy transition, smart mobility, waste recovery and smart climate all aiming to become more and more circular in their journeys to net zero by 2050 or before.
Our 'Life after lockdown' and 'future of luxury' series cover brand and digital strategy issues as varied as why brand repositioning is hard?, to luxury brands in the metaverse. Our analysis includes banking and financial services, wealth management, retail, travel and luxury, mostly written by our founder and brand expert Peter Matthews...