Nucleus In the News - Press Coverage

2019

30 July 2019

The True Cost Of Not Protecting Customer Data In Travel.

For years now, the hospitality business has shared BigTech’s addiction to customer data. Rather than sell it to advertisers, however, hotels and airlines traditionally use it to personalize travel experiences. Hotels - in particular luxury hotels - collect customer data to build detailed guest profiles which can include personal preferences, from room, pillow and favourite cocktails, to potentially more explicit guest information.

19 July 2019

How Younger Travelers Are Redefining Privacy, Luxury

When luxury travel bloggers Dave and Deb post an update, they are pretty certain to capture a good percentage of their 223,000 Instagram followers. Their blog, Planet D, has been named top luxury travel influencer by both AdWeek and Forbes. They’ve traveled to more than 100 countries and turned their little hobby into a glamorous career.

12 July 2019

Paying The Price For Travel’s Addiction To Data

Two leading travel brands are paying a high price for serious data breaches which have shone a spotlight on fundamental weaknesses in the way they protect their customer data. First, British Airways was served a record fine of £183 million by the ICO following a data breach that exposed about 500,000 customers whose credit card details were skimmed, and now Marriott International, whose Starwood database was hacked last November, are facing a possible £99 million fine for allegedly breaching European data protection law.

09 July 2019

Why It's Hard To Reposition A Brand

Looks at how technology players, such as Amazon, have particularly impacted middle-market brands that often have not invested sufficiently to understand their customers.

14 June 2019

The Luxury Of Privacy In A Post-Digital World

We have now entered what might be described as the ‘post-digital era’. With two digitally-literate generations and another growing up with devices in their hands, we can no longer marvel at the fact that technology is all around us.

07 June 2019

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role

In contrast to tech giants' practice of turning people into 'products' to be sold for their data, banks and credit unions have the opportunity to personalize based on trust and transparency and make privacy a competitive advantage.

28 May 2019

Where To Now For Financial Marketers?

It looks like Google and Facebook’s data-by-stealth model is in the spotlight. GDPR has exposed the once highly profitable personal data collection practices which have underpinned Big Tech’s business model for years. Whilst there is no getting away from the fact that we live in a data economy, GDPR has marked out some boundaries that, until now, have been poorly defined and hardly ever policed.

07 May 2019

How Privacy Has Become The New Competitive Advantage In A World Of Personalisation

It is almost a year since GDPR came into effect, and what started life as another annoying EU regulation has become a global catalyst for change. Perhaps its most unexpected consequence has been to shine a light and expose the often questionable - but at the same time highly profitable - practices of big tech’s data-by-stealth business model.

30 April 2019

Guest Post: Luxury travel in the post-digital era

Millennials were born analogue but grew up digital; GenZs were born digital. So, after two digitally-literate generations and another growing up with devices in their hands, we must be living in a post-digital world.

29 April 2019

Luxury travel in the post-digital era

Millennials were born analogue but grew up digital; GenZs were born digital. So, after two digitally literate generations and another growing up with devices in their hands, we must be living in a post-digital world.

28 March 2019

Banking Beyond Digital Transformation

Banking used to be so simple. But the boom and bust of the last twenty years has left the industry reeling, with agile, lightly regulated challengers picking off the tastiest services, while regulators’ demands ensure overheads rise for delivering core services. If ever there was a time for bankers to ask big questions, it is now. I'd recommend starting with "what business are you really in?"

20 March 2019

Designing The Bank Of The Future

The financial sector has undergone more than its fair share of turmoil over the last decade, first with the financial crisis, then its aftermath followed by years of digital disruption. As it reshapes itself, new kinds of banks are starting to take shape, yet the jury is still out as to what form tomorrow's bank will really take.

15 March 2019

Is This the End of the Data-By-Stealth Model?

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model.

19 February 2019

Now Professional Services Feel The Digital Heat

Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services. In a WARC Best Practice paper, How B2B and professional services brands can weather disruption, Peter Matthews, founder of the Nucleus consultancy, envisages a not-too-distant future where machine learning and AI will supersede the dated business models operated by accountants, lawyers and bankers.

27 January 2019

While Data Is 21st Century Gold, Mining Can Be Dangerous

This week the French data regulator, CNIL, fined Google €50m for not obtaining a valid legal basis for processing user data. Now we know GDPR has teeth, so how should marketers balance their addiction to personalisation with compliance to the new regulations? “Lack of transparency, inadequate information and lack of valid consent regarding ads personalisation” were CNIL’s reasons for levying the record fine, laying out a clear warning to others for subsuming specific customer consents required by GDPR in long scrolling pages of terms and conditions.

10 January 2019

Opinion: Brand IP Doesn’t Look After Itself

Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputation. The diesel scandal or a security breach is reflected in a brand’s intangible assets because brand IP reflects not only economic value, but social value, too.

2018

17 December 2018

Banking Brands Battle To Stand Out From The Crowd

It remains difficult to differentiate between private banks and what they offer clients. In a fragmented marketplace, the rewards for those players able to get their branding strategy right could be considerable. In the traditional, stuffy and exclusive world of private banking, wealth managers have started investing across multiple channels to modernise their brand, swapping old-fashioned imagery and language for a more friendly and colourful style of communication, to portray themselves in a way that feels warmer, more personal and accessible.

28 November 2018

Banks Must Get Smart 'Or Lose Out To Techfins'

Banks must use their data to become customer experts or risk losing out to so-called ‘techfins’, a leading financial branding expert has claimed. Peter Matthews, founder and CEO of brand and digital agency Nucleus, said techfin solutions – digital financial services offerings from major technology firms – are already offering the kind of highly personalised services and rich user experiences across all devices that today’s financial services consumers crave.

26 November 2018

Protecting Your Brand's Intellectual Property

Intellectual property and brand image are an SME's most valuable assets. But how do you go about protecting your brand and enforcing your rights to preserve and grow it? With an asset as valuable as a brand, you need to protect it from those who would like to imitate it in order to piggyback off your success. First you must understand that this is an on-going and increasingly complex challenge. Brand assets have an indefinite life and many brands think, act and trade globally.

14 November 2018

The Future Is Here: What Tomorrow's Bank Might Look Like

Given the number of 'challenger banks' and fintech start-ups being launched in the UK, you would expect the high street banks to be more challenged than seems to be the case. At least, so far. The reason for this is that few challengers have business models that truly challenge and many 'fintechs' are just dressed-up pre-pay credit card issuers.

11 October 2018

How Banks Can Prevail in a fintech, Techfin World

The future of retail banking is better defined than most traditional financial services executives want to admit. One key element: Consumers expect insights to be used to provide exceptionally personalized experiences. Non-traditional firms grasp this and are pushing the limits on delivery of solutions. To thrive in this environment, banks and credit unions must re-imagine their roles.

28 September 2018

The Future Of Financial Services Lies In The Balance

According to a recent consumer banking survey in North America, 18% of millennial customers switched their primary bank within the past 12 months, compared with 10% of customers aged 35–54 and 3% of people 55 and older. Think about that for a moment. Millennials are six times more likely to switch bank accounts than their baby boomer parents.

28 August 2018

Digital Disruption Is Catalysing Next Generation Professional Services

Digital disruption is battering everything from retailing, high street banking to taxi hailing and while professional services have appeared resistant to digital transformation, that too is about to change

22 August 2018

Wealth Management Must Join The Digital Revolution

With digital transformation ripping through most industries, wealth management is exposed to transformational changes on many fronts. According to a recent EY report on digital disruption in the wealth management sector, most high net worth entrepreneurs would gladly swap having a wealth relationship manager in exchange for better digital capabilities.

21 August 2018

#TransformTuesday: 21 August

Everyweek, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

21 August 2018

Digital Disruption Spur To Reinvention For Professional Services

We have all heard the forecasts that robots will replace 800 million jobs by 2030, but a recent analysis of digital disruption in the wealth management sector shows many high-net-worth entrepreneurs would gladly swap their wealth relationship manager in exchange for better self-service digital offerings.

15 August 2018

Industry Predicts The Future Of Banking

Banking is forever evolving, with new entrants to the market and modern technology being introduced on a regular basis. The rise of digital and specialist banks in recent years has provided much-needed competition for the incumbents, while initiatives such as Open Banking have opened the door for further advancement in the industry. But what are the biggest changes in the industry expects to see in the future? And what innovative technology will disrupt the ecosystem?

09 August 2018

Opinion: Can digital disruption help reinvent professional services?

With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their professional advisers — lawyers, accountants, bankers and wealth managers — are stuck in ‘analogue’ mode.