Nucleus in the news

Read about Nucleus in the news featuring press coverage, comments and articles written by Nucleus founder, Peter Matthews, covering brand strategy, brand naming, rebranding, ecommerce and digital transformation, as well as on the new economy, and sustainable branding.

Nucleus has been featured in the national and specialist press over many years, spanning design, marketing, sustainability, financial services, travel and hospitality and digital luxury ...



Sustainability: The new dimension of brand trust
09 May 2023
In the news

Sustainability: The new dimension of brand trust

Rebranding with ‘imperfect circularity’ at heart
17 March 2023
In the news

Rebranding with ‘imperfect circularity’ at heart

Sustainable brands need to agree a common language
20 December 2022
In the news

Sustainable brands need to agree a common language

Sustainable Branding Goes Beyond Green
04 November 2022
In the news

Sustainable Branding Goes Beyond Green

 Business Needs Branding to Drive Sustainability
25 September 2022
In the news

Business Needs Branding to Drive Sustainability

Sustainability Is Also a Brand Imperative
07 September 2022
In the news

Sustainability Is Also a Brand Imperative

Travel has a responsibility to be courageous in creating greener brands
20 July 2022
In the news

Travel has a responsibility to be courageous in creating greener brands

The future of green branding
18 July 2022
In the news

The future of green branding

The long tail of sustainable brand design
17 July 2022
In the news

The long tail of sustainable brand design

Wired: Why brands ditching vowels are rlly stpd
03 May 2021
In the news

Wired: Why brands ditching vowels are rlly stpd

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks
22 June 2020
In the news

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks

For SEO content is king, mobile is key and speed is everything
12 February 2020
In the news

For SEO content is king, mobile is key and speed is everything

Chilean winemaker introduces rebranded digital experience
13 January 2020
In the news

Chilean winemaker introduces rebranded digital experience

The search for genuine “disruption” in the travel industry
23 October 2019
In the news

The search for genuine “disruption” in the travel industry

Thomas Cook paid the price for losing its spirit of innovation
29 September 2019
In the news

Thomas Cook paid the price for losing its spirit of innovation

Why has ‘privacy’ become a strategic business issue?
15 September 2019
In the news

Why has ‘privacy’ become a strategic business issue?

The true cost of data
27 August 2019
In the news

The true cost of data

The true cost of not protecting customer data in travel
29 July 2019
In the news

The true cost of not protecting customer data in travel

How younger travelers are redefining privacy, luxury
18 July 2019
In the news

How younger travelers are redefining privacy, luxury

Paying the price for travel’s addiction to data
11 July 2019
In the news

Paying the price for travel’s addiction to data

Why it’s hard to reposition a brand
08 July 2019
In the news

Why it’s hard to reposition a brand

The Luxury Of Privacy In A Post-Digital World
13 June 2019
In the news

The Luxury Of Privacy In A Post-Digital World

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role
06 June 2019
In the news

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role

Where To Now For Financial Marketers?
27 May 2019
In the news

Where To Now For Financial Marketers?

How privacy has become the new competitive advantage in a world of personalisation
06 May 2019
In the news

How privacy has become the new competitive advantage in a world of personalisation

Luxury travel in the post-digital era
28 April 2019
In the news

Luxury travel in the post-digital era

Banking beyond digital transformation
28 March 2019
In the news

Banking beyond digital transformation

Designing the bank of the future
20 March 2019
In the news

Designing the bank of the future

Is this the end of the Data-By-Stealth model?
15 March 2019
In the news

Is this the end of the Data-By-Stealth model?

Now professional services feel the digital heat
19 February 2019
In the news

Now professional services feel the digital heat

While Data Is 21st Century Gold, Mining Can Be Dangerous
27 January 2019
In the news

While Data Is 21st Century Gold, Mining Can Be Dangerous

Opinion: Brand IP doesn’t look after itself
10 January 2019
In the news

Opinion: Brand IP doesn’t look after itself

Banking brands battle to stand out from the crowd
17 December 2018
In the news

Banking brands battle to stand out from the crowd

Banks must get smart ‘or lose out to techfins’
28 November 2018
In the news

Banks must get smart ‘or lose out to techfins’

Protecting Your Brand’s Intellectual Property
26 November 2018
In the news

Protecting Your Brand’s Intellectual Property

The Future Is Here: What Tomorrow’s Bank Might Look Like
14 November 2018
In the news

The Future Is Here: What Tomorrow’s Bank Might Look Like

How banks can prevail in a fintech, Techfin World
10 October 2018
In the news

How banks can prevail in a fintech, Techfin World

The Future Of Financial Services Lies In The Balance
27 September 2018
In the news

The Future Of Financial Services Lies In The Balance

Digital Disruption Is Catalysing Next Generation Professional Services
27 August 2018
In the news

Digital Disruption Is Catalysing Next Generation Professional Services

Wealth Management Must Join The Digital Revolution
21 August 2018
In the news

Wealth Management Must Join The Digital Revolution

#TransformTuesday: 21 August
20 August 2018
In the news

#TransformTuesday: 21 August

Digital Disruption Spur To Reinvention For Professional Services
20 August 2018
In the news

Digital Disruption Spur To Reinvention For Professional Services

Industry Predicts The Future Of Banking
14 August 2018
In the news

Industry Predicts The Future Of Banking

Opinion: Can digital disruption help reinvent professional services?
08 August 2018
In the news

Opinion: Can digital disruption help reinvent professional services?