Nucleus In the News - Press Coverage

2019

10 January 2019

Opinion: Brand IP Doesn’t Look After Itself

Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputation. The diesel scandal or a security breach is reflected in a brand’s intangible assets because brand IP reflects not only economic value, but social value, too.

2018

17 December 2018

Banking Brands Battle To Stand Out From The Crowd

It remains difficult to differentiate between private banks and what they offer clients. In a fragmented marketplace, the rewards for those players able to get their branding strategy right could be considerable. In the traditional, stuffy and exclusive world of private banking, wealth managers have started investing across multiple channels to modernise their brand, swapping old-fashioned imagery and language for a more friendly and colourful style of communication, to portray themselves in a way that feels warmer, more personal and accessible.

28 November 2018

Banks Must Get Smart 'Or Lose Out To Techfins'

Banks must use their data to become customer experts or risk losing out to so-called ‘techfins’, a leading financial branding expert has claimed. Peter Matthews, founder and CEO of brand and digital agency Nucleus, said techfin solutions – digital financial services offerings from major technology firms – are already offering the kind of highly personalised services and rich user experiences across all devices that today’s financial services consumers crave.

26 November 2018

Protecting Your Brand's Intellectual Property

Intellectual property and brand image are an SME's most valuable assets. But how do you go about protecting your brand and enforcing your rights to preserve and grow it? With an asset as valuable as a brand, you need to protect it from those who would like to imitate it in order to piggyback off your success. First you must understand that this is an on-going and increasingly complex challenge. Brand assets have an indefinite life and many brands think, act and trade globally.

14 November 2018

The Future Is Here: What Tomorrow's Bank Might Look Like

Given the number of 'challenger banks' and fintech start-ups being launched in the UK, you would expect the high street banks to be more challenged than seems to be the case. At least, so far. The reason for this is that few challengers have business models that truly challenge and many 'fintechs' are just dressed-up pre-pay credit card issuers.

11 October 2018

How Banks Can Prevail in a fintech, Techfin World

The future of retail banking is better defined than most traditional financial services executives want to admit. One key element: Consumers expect insights to be used to provide exceptionally personalized experiences. Non-traditional firms grasp this and are pushing the limits on delivery of solutions. To thrive in this environment, banks and credit unions must re-imagine their roles.

28 September 2018

The Future Of Financial Services Lies In The Balance

According to a recent consumer banking survey in North America, 18% of millennial customers switched their primary bank within the past 12 months, compared with 10% of customers aged 35–54 and 3% of people 55 and older. Think about that for a moment. Millennials are six times more likely to switch bank accounts than their baby boomer parents.

28 August 2018

Digital Disruption Is Catalysing Next Generation Professional Services

Digital disruption is battering everything from retailing, high street banking to taxi hailing and while professional services have appeared resistant to digital transformation, that too is about to change

22 August 2018

Wealth Management Must Join The Digital Revolution

With digital transformation ripping through most industries, wealth management is exposed to transformational changes on many fronts. According to a recent EY report on digital disruption in the wealth management sector, most high net worth entrepreneurs would gladly swap having a wealth relationship manager in exchange for better digital capabilities.

21 August 2018

#TransformTuesday: 21 August

Everyweek, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

21 August 2018

Digital Disruption Spur To Reinvention For Professional Services

We have all heard the forecasts that robots will replace 800 million jobs by 2030, but a recent analysis of digital disruption in the wealth management sector shows many high-net-worth entrepreneurs would gladly swap their wealth relationship manager in exchange for better self-service digital offerings.

15 August 2018

Industry Predicts The Future Of Banking

Banking is forever evolving, with new entrants to the market and modern technology being introduced on a regular basis. The rise of digital and specialist banks in recent years has provided much-needed competition for the incumbents, while initiatives such as Open Banking have opened the door for further advancement in the industry. But what are the biggest changes in the industry expects to see in the future? And what innovative technology will disrupt the ecosystem?

09 August 2018

Opinion: Can digital disruption help reinvent professional services?

With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their professional advisers — lawyers, accountants, bankers and wealth managers — are stuck in ‘analogue’ mode.