In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been more true. Since the birth of the internet, our brand strategy consulting team has combined brand and digital experts who design brand and digital strategies, articulate brand purpose, define value propositions and support digital transformation. Their focus is to ensure brand and digital strategy always supports the achievement of business goals.
This expertise is applied to planning new brands, rebranding and repositioning tired brands, brand naming, digital transformation and the creation of compelling brand experiences across all customer touchpoints.
Our brand and digital strategy consultants have international experience across a wide range of industries, but with particular expertise in banking, financial services, travel, hospitality and luxury.
Why does your brand deserve to exist? It's a critical question that all CEOs must be able to answer, succinctly. Questions like this help us to deconstruct value propositions before rebuilding them in a step-by-step process to define a brand's true purpose, based on precise inputs that are both accurate and ring true with employees and customers alike. Similarly, when creating new brand names we deploy a methodical process that is aligned with the brand strategy, reinforces the brand purpose and uses filters for domain name availability and trade mark searches, conducted by our team of trade mark attorneys.
Once the brand's strategy and purpose has been clearly defined and validated, with the brand being able to deliver on its proposition, the brand strategy can be implemented.
Our strategy conultants then write design and technical briefs for our creative, UX and UI designers to bbring the brand promise to life across all media.
Our brand strategy services can value Brand IP, protect intellectual property, such as new brand names and design rights. We can help with a wide range of IP services through our betwork of IP professionals.
We can help define IP strategy, register and manage trade marks, protect design rights and copyright, and help our clients commercialise their IP by negotiating and drafting licence, distribution and partnership agreements.
Brands have to be agile to adapt to profound changes in business activities, processes and models. Change is ripping through many industries, driven by innovative technologies and disruptive business models. Our strategy consultants define digital strategies that leverage opportunities for brands by reaching new markets, lowering the cost of customer acquisition, improving customer engagement, digitising or transforming processes, increasing conversion and lowering cost/income ratios.
Brand and digital strategy come together on many of our programmes, where we rebrand existing businesses or launch a challenger brand into a competitive market.
Brand strategy services
- Opportunities assessments
- Digital transformation
- Usability research
- User experience
- Information architecture
- Booking engines
- Conversion optimisation