Brand and digital strategy consultants

Our brand and digital strategy consultants help our clients realise their goals by identifying strategies to improve users' brand experiences, across all media.

In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been more true. Since the birth of the internet, our brand strategy consulting team has combined brand and digital experts who define value propositions and user experiences that span all media. Their focus is to ensure brand and digital strategy supports the acheivement of business goals.

Brand Strategy Agency

This expertise is applied to planning new brands, rebranding tired brands, brand naming, digital transformation and the creation of compelling brand experiences across all customer touchpoints.

Our brand and digital strategy consultants have wide international experience across many sectors, but with particular expertise in banking, financial services, travel, hospitality and luxury.

Brand purpose

Why does your brand deserve to exist? It's a critical question that all CEOs need to be able to answer, succinctly. Questions like this help us to deconstruct value propositions before rebuilding them in a step-by-step process to define the brand's true purpose, based on precise inputs that are both accurate and ring true with employees and customers alike. Similarly, when creating new brand names we deploy a methodical process that is aligned with the brand strategy, reinforces the brand purpose and uses filters for domain name availability and trade mark searches, conducted by our own team of trade mark attorneys.

Once the brand's purpose is clearly defined, easily articulated in a value propososition with the IP protected, the brand strategy can then support the achievement of commercial goals.

Brand IP

Our brand strategy services protect brand intellectual property, such as new brand names and design rights. We can help with a wide range of IP services through our subsidiary, Nucleus IP.

We define IP strategy, register and manage trade marks, with over 20,000 marks under management worldwide, protect design rights and copyright, and help our clients commercialise their IP by negotiating and drafting licence, distribution and partnership agreements.

Digital transformation

Brands have to be agile to adapt to profound changes in business activities, processes and models. Change is ripping through many industries, driven by innovative technologies and disruptive business models. Our strategy consultants define digital strategies that leverage opportunities for brands by reaching new markets, lowering the cost of customer acquisition, improving customer engagement, digitising or transforming processes, increasing conversion and lowering cost/income ratios.

Brand and digital strategy come together on many of our programmes, where we rebrand existing businesses or launch a challenger brand into a competitive market.

Brand strategy services

Digital strategy

  • Opportunities assessments
  • Digital transformation
  • Usability research
  • User experience
  • Information architecture
  • Booking engines
  • Conversion optimisation
  • Emarketing
  • Analytics