brand naming case studies

Explore our award-winning brand naming case studies, with examples in sustainability, fintech, banking, wealth management, tech, professional services, luxury travel, luxury hotels, luxury goods and retail, including how we ensure our clients' brand IP is protected with enforceable international trade marks.

Our brand naming case studies illustrate our work around the world for start-ups, companies needing to rebrand or endorse joint ventures, create product extensions or streamline brand architectures...



Hitachi

brand + digital + ip

Hitachi

Brand strategy for a revolutionary smart mobility suite

Bayes Business School

brand

Bayes Business School

A new brand name to reflect cultural change

Finalto

brand

Finalto

Re-naming a global financial brand in 72 hours

Fresqa

brand

Fresqa

A fast fashion brand for the Gulf States

Vive

brand + digital + ip

Vive

The bank that helps you revive your finances

Renascent

brand + digital + ip

Renascent

A brand to guide business leaders towards their next horizon

Azqore

brand + digital

Azqore

The new name in wealth management technology

Tengen

brand + digital + ip

Tengen

Branding a family office in Nigeria

Azerai

brand + digital

Azerai

A time for simple elegance

Indosuez Wealth Management

brand + digital

Indosuez Wealth Management

A worldwide wealth management brand

Anita’s House

brand + digital + ip

Anita’s House

Brand name change-led transformation

sQuid

brand + digital + ip

sQuid

Growing digital communities through payments

Body Regime

brand

Body Regime

Dual naming project for a product & corporate brand

Yoozpoints

brand

Yoozpoints

A brand for lifestyle prize draws

iMlango

brand + ip

iMlango

A brand to deliver e-learning to marginalised girls in Africa

Silverpeak

brand + digital + ip

Silverpeak

A new name in technology investment banking

Tiera Capital

ip

Tiera Capital

Naming a private equity investment product

Byyd

ip

Byyd

Fast-track brand promise and name change

B9

brand + digital + ip

B9

Communicating excellence in dental services

CV Villas

brand + digital

CV Villas

Smartphone-friendly for the Mobile era

Qineticare

brand + digital + ip

Qineticare

Transforming personal health horizons

Smart Transactions Group

brand + digital + ip

Smart Transactions Group

Branding the UK’s leading smart payments group

Rothschild Global Financial Advisory

brand + digital + ip

Rothschild Global Financial Advisory

Redefining global investment banking

Rothschild Reserve

brand + digital + ip

Rothschild Reserve

Harnessing the magic of Rothschild for consumers

Luxury Explorer

brand + digital + ip

Luxury Explorer

The world atlas of luxury travel

My Amego

brand + ip

My Amego

Naming and branding a unique product

Toyota Autobase

brand + ip

Toyota Autobase

A Toyota service proposition and brand

Ashtead Group

brand + ip

Ashtead Group

Brand longevity based on simplicity

BRAND NAMING PROCESS

Our methodical 5-step brand naming process brings together decades of experience in naming, trade marks, domains, branding and brand strategy. Our example case studies show the results of this process, which has been proven over hundreds of brand naming projects.

We are as comfortable working for a start-up as rebranding a multi-national, or designing a B2C product architecture. Often, our brand naming assignments include repositioning a brand and redefining its value proposition. Some examples of these different approached can be seen in our naming case studies.

Please see our brand naming services for more information and Peter Matthews' "Essential Guide to Brand Naming'.